Pricing
Safety is free.
Forever.
Every scan, every score, every recall alert — always free. We make money when you choose to upgrade for personalized picks. We never make money by hiding what's in the bag.
Free forever
Sniff Free
Everything you need to keep your dog safe. No credit card. No trial. No catch.
What's included
- Unlimited bag scans
- Full ingredient breakdown for every food
- Sniff Score + Evidence rating
- Recall alerts for any food you save
- 247+ flagged ingredient library
- Side-by-side food comparison
- Full access to our methodology
For your specific dog
Sniff Premium
Picks ranked for your dog's breed, age, and health — not generic top-10 lists.
Monthly
Cancel anytime
Lifetime
Pays back in ~16 months
Launching soon — join the waitlist for launch pricing.
What you unlock
- Everything in Free, forever
- Personalized picks ranked for your dog's breed, age & conditions
- Multi-dog profiles (perfect for multi-pet homes)
- Smart re-ranking when your dog's needs change
- Vet-reviewed condition guides (DCM, allergies, kidney, joints)
- Transition planner when switching foods
- Priority brand-data requests
- Early access to new features
The firewall
Why safety information is — and will always be — free.
Recalls don't wait
If a batch is contaminated, every dog owner needs to know — not just the ones who paid. Recall alerts are free, period.
Scores stay honest
Brands can't pay to look better and can't pay to stay hidden. Our scoring rubric is public on our methodology page.
No dark patterns
No paywalled ingredient lists. No 'unlock the score' upsells. No countdown trials. You'll never get nickel-and-dimed for safety.
Questions
No surprises.
Is the free plan actually free?+
Yes. No credit card, no trial, no surprise charges. Scans, scores, recall alerts, and the full ingredient breakdown are free forever. We only charge for the personalized re-ranking layer.
What's the catch on the $79 lifetime deal?+
No catch — it's a one-time payment that gets you Premium for as long as Sniff exists. We're offering it during launch to fund the build without taking brand money. Once we hit our subscriber goal, lifetime pricing goes away.
Do brands pay to be ranked higher?+
Never. We may earn small commissions when readers buy through outbound retailer links, but commissions never influence scores or rankings. Read the full firewall policy in our editorial standards.
What if I cancel Premium?+
You drop back to Free, which still includes every scan, score, and recall alert. You only lose the personalized picks. No data loss, no penalty.
Can I get a refund?+
30-day no-questions refund on both monthly and lifetime. Email us and we'll take care of it.